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YouTube engagement rate calculator
See how strongly viewers reacted to a video, from its views, likes and comments.
Engagement rate
4.9%
Likes per 100 views
4.4
Comments per 1,000 views
5
Rough guide for long videos: under 2% low, 2–5% typical, 5–10% strong, over 10% exceptional. Shorts and very big videos tend to sit lower.
Questions
Engagement questions
What is a good engagement rate on YouTube?
For long videos, 2% to 5% is typical and over 5% is strong. It drops as a video reaches people who don't follow the channel.
How is it worked out?
Likes, comments and shares added together, divided by views, times 100.
Why are comments worth looking at?
Comments tell you what viewers want next. Cuetta's Viewer requests reads them and turns requests into video ideas.
Does engagement help a video spread?
It's a sign people liked it, but YouTube mostly follows clicks and watch time. Use it as a check, not a goal.
Where do I find shares?
In YouTube Studio, open a video's Analytics, then Engagement or Advanced mode.
Make more of what viewers love.
Cuetta turns comments and breakout videos into your next ideas.